Zambian artist campaigns against under-age drinking

The dangers of under-age drinking were highlighted recently when popular Zambian artist Macky 2 teamed up with Zambian Breweries to speak to the youth in the country’s secondary schools.

Macky 2 spent an afternoon at SOS Children’s Village in Lusaka, speaking to secondary school pupils about the problem alongside representatives from Zambian Breweries and the National Road Safety Foundation, who have partnered to promote awareness on the dangers of under-age drinking amongst the youths.

The recent partnership was to push forward with the brewery’s campaign to increase awareness of the problem of under-age drinking, in line with their sustainable development strategy (dubbed ‘Prosper’)  through which it seeks to achieve moderate and responsible drinking, among other things. The company has embarked on a vigorous campaign against irresponsible drinking, particularly among the youth, and the negative vices associated with it. In promoting responsible alcohol consumption among consumers, Zambian Breweries has also partnered with the Road Traffic and Safety Agency (RTSA) and the National Road Safety Foundation in the enforcement of existing legislation on drinking and driving.

Ref.: Music In Africa